When buyers tell me they want a home that feels connected to the Rogue Valley lifestyle without the higher price tags they see in some Medford or Ashland neighborhoods, Central Point is one of the first places I point them to. This small city sits right on the I-5 corridor between Medford and Grants Pass, and it has quietly become one of the most active new construction markets in Jackson County.
With roughly 11 active new home communities and a range of builders offering everything from master-planned neighborhoods to unique dual-living properties, Central Point deserves a close look from anyone shopping for new construction in Southern Oregon. I have spent time walking these communities with buyers, and here is what I want you to know.
Why Central Point is drawing so many new home buyers
Central Point's location is its biggest advantage. You are 10 minutes from downtown Medford, 20 minutes from Grants Pass, and about 25 minutes from Ashland. The I-5 interchange at Highway 99 gives you quick access to the airport, the Rogue River, and the Table Rocks hiking area. If you commute, work remotely, or just want to be close to everything the valley offers without living in the middle of it, Central Point hits a sweet spot.
The city itself has a welcoming small-town feel with good schools, a strong park system, and a growing dining scene. Don Jones Memorial Park has a splash pad that is popular with families in the summer, and TouVelle State Park along the Rogue River is a quick drive north for fishing, picnicking, and river access. The Central Point School District serves around 4,800 students across 13 schools, including Central Point Elementary and Jewett Elementary, both well regarded by families I have worked with.
For new construction buyers, the key number is this: new homes in Central Point range from roughly $389,000 on the entry level to around $1,150,000 for premium custom properties. That range covers a lot of ground and means most buyer profiles can find something here.
The master-planned community that put Central Point on the map
If you have been looking at new construction in Central Point, you have probably heard of Twin Creeks. This master-planned, transit-oriented community sits between Griffin Creek and Jackson Creek and has been in active development for years. It is built by W.L. Moore Construction Co., a third-generation Oregon builder that has been in business since 1958. That kind of longevity matters. It tells me they know the local soil, the local codes, and the local market intimately.
Twin Creeks includes several neighborhoods: Jackson Oaks, Pine St. Station, Griffin Oaks, Twin Creeks Crossing, and the final phase, North Village at Twin Creeks, which added over 150 lots. The community was designed with walkability in mind, which is still relatively rare in Southern Oregon subdivisions. You will find parks, walking trails, pocket parks, and open spaces woven through the neighborhoods.
What sets Twin Creeks apart from other new construction communities in the Rogue Valley is the building standard. Homes are built to Lifelong Housing standards and certified Earth Advantage Platinum. That means they are designed to be accessible for all ages and stages of life, and they meet rigorous energy efficiency benchmarks. For buyers who care about sustainability and long-term comfort, that is a meaningful differentiator.
Floor plans are semi-custom, with options ranging from single-level homes to townhouses, rowhomes, and craftsman-style designs. Recent listings have included a 4-bedroom, 2-bathroom home at around 2,172 square feet priced near $695,000, and a 3-bedroom, 3-bathroom plan at roughly 2,374 square feet listed around $799,000. Resale properties in the neighborhood have been available in the upper $500,000s, which gives you a sense of how the community holds value over time.
If you want to see what a thoughtfully planned new home community looks like after it has had time to mature, Twin Creeks is worth a weekend afternoon to walk the trails and visit the model homes. The sales office is active and can walk you through the current available inventory and lot releases.
A creative approach with dual-living potential
One of the more interesting new developments I have come across in Central Point is Willow Bend Estates, built by Snyder Creek Development. This community takes a genuinely creative approach to home design, and it has been getting a lot of attention from buyers who want flexibility in how they use their property.
Here is how it works. Each lot at Willow Bend Estates includes two separate living spaces. The main home in the front offers around 1,584 square feet with 3 bedrooms and 2.5 bathrooms, plus an open floor plan with granite countertops, stainless steel appliances, and custom cabinets. In the back, above an oversized 2-car finished garage, there is a fully separate 1-bedroom, 1-bathroom accessory dwelling unit. Total square footage per lot comes to roughly 1,946 to 1,994 square feet.
This setup opens up several possibilities. You could live in the main home and rent the ADU for monthly income. You could house an aging parent or adult child in the separate unit while maintaining privacy for everyone. Or if you are an investor, the entire property functions as a two-unit rental with strong income potential. The city of Central Point has been supportive of this type of development, and a new city park is planned right across the street.
Recent listings at Willow Bend Estates have been priced around $485,000 to $519,900 per lot. For what you get, that is competitive when you consider the rental income an ADU can generate. Snyder Creek Development LLC has been very active in 2025 and 2026, with over 20 projects each year, and they are clearly investing in the Central Point market.
More options from local and regional builders
Beyond Twin Creeks and Willow Bend Estates, several other builders are active in Central Point and worth knowing about.
Hiline Homes offers semi-custom new construction in the area, giving buyers more flexibility in finishes and floor plan adjustments compared to the production builders you find in larger subdivisions. If you want a home that feels tailored to how you live but you do not want to manage a full custom build, Hiline is a builder I have heard positive feedback about from past clients.
Adair Homes operates throughout Southern Oregon, including the Central Point area. They specialize in building on your own lot, which is a great option if you already own land in the area or have your eye on a specific piece of property. They offer a catalog of plans and a build process designed to be transparent and budget friendly.
Riverdell Construction is a custom home builder based right in Central Point. They have new projects coming online, and working with a local builder means you get someone who knows the permitting process, the subcontractor network, and the specific conditions of building in this part of the valley.
The big regional builders are also nearby. Hayden Homes has communities just over the line in Medford, including the popular Cedar Landing and Ponderosa Place. Holt Homes is active in Eagle Point with their Quail Run community, and DR Horton has a strong presence in Medford at Addysen Park. If you are shopping Central Point, it is worth driving 10 minutes to compare what those communities offer too, since the price differences between towns can be meaningful.
What new construction costs in Central Point right now
Willow Bend Estates
Snyder Creek Development
~$485,000 to $519,900 per lot. Main home plus ADU, ~1,946 to 1,994 total sq ft. Dual-living concept with separate garage apartment.
Twin Creeks
W.L. Moore Construction Co.
~$569,000 to $799,000+. Master-planned, Earth Advantage Platinum certified. Parks, trails, and walkable neighborhood design.
Custom / Semi-Custom
Hiline Homes, Adair Homes, Riverdell
Varies by lot and plan. Semi-custom options start in the $400,000s. Full custom builds typically begin higher depending on lot cost and finishes.
Nearby Medford Options
Hayden Homes, DR Horton
Ponderosa Place from the $340s, Cedar Landing from the upper $400s, Addysen Park from the high $300s. Within 10 minutes of Central Point.
Tips for shopping new construction in Central Point
I have taken many buyers through the new construction communities in Central Point, and a few things stand out that I want to share.
First, do not skip Twin Creeks just because it has been developing for a while. The final phase (North Village) still has lots available, and the Earth Advantage Platinum certification means you are getting a home that will cost less to heat and cool over time. That matters in a valley where summers are getting warmer and winter mornings dip below freezing.
Second, if the Willow Bend dual-living concept interests you, look at it with a clear understanding of financing. ADUs can complicate some loan programs, so talk to a lender who has experience with properties that include accessory dwelling units. I can connect you with lenders who handle these transactions regularly.
Third, Central Point offers a quieter, more suburban lifestyle than Medford or Ashland. If you want walkable coffee shops and nightlife within a block of your front door, you may prefer downtown Ashland or Medford. But if you want space, parks, good schools, and a slower pace with everything still within a 10- to 20-minute drive, Central Point is hard to beat.
And finally, bring your own representation. The sales agents in model homes work for the builder, not for you. Having your own buyer's agent means someone is looking out for your interests from the first walkthrough through the final walkthrough, the design center, the inspection, and the closing. I have guided buyers through new construction purchases across the Rogue Valley, and I know the questions to ask and the details to watch for.
Let me show you what is available
I know these communities well, and I would love to walk them with you. We can tour Twin Creeks, visit Willow Bend Estates, and compare the newer developments coming online. Whether you are ready to buy or just starting your research, let us find the right fit for your budget and lifestyle in Central Point and across the Rogue Valley.
Lisa Sears, REALTOR®, eXp Luxury
Serving Southern Oregon